Style positioning Gamma

Used styles

Known
This customer prefers a functional, practical style with neutral basics. Trend colors like cognac may be added over time. Patterns are minimal and material-inspired. Shapes are sturdy, either geometric or rounded. When it comes to materials, practicality and value for money are key. They prefer durable, easy-to-clean options like wicker, PU, or higher-quality plastics with wood-effect finishes. Natural materials are not essential—plastic veneer and faux leather are perfectly acceptable to this customer.

Modern
Scandinavian trends suit this group well.Pratical, easy-to-clean fabrics are preferredThey find the “cozy” style too fussy, while the “cozy” group finds this style rather cold. Geometry plays the main role, with a touch of Nature—especially in materials. Mainly cool tones such as white, grey and black supplemented with a neutral green or blue
Modern and atmospheric

Colors: The base consists of warm neutrals and deeper tones. Each year, one or two accent colors are selected.Patterns: Mostly simple geometric patterns or nature-inspired designs, including floral, leaf, and jungle motifs. Patterns vary from subtle to bold, and from large to small.Shape: Basic and recognizable, often geometric, with minimal decoration.Material: Rugged natural materials such as wood (wood veneer or real wood), black metal, and soft fabrics.